Saud al-Sabaei’s story with social responsibility began in January 2009 after US President Barack Obama was invited to his inauguration ceremony
He studied social responsibility in the White House.
In June 2012, Al-Sibaie introduced the social responsibility of Saudi sport by establishing the first social responsibility department at Al-Hilal Club
Al Hilal Club was awarded the best club in Saudi Arabia, Asia and the world from 2012 to 2020 in social responsibility.
Then Al Sabaie founded the company of social responsibility and sustainability experts at the beginning of 2020
The company manages social responsibility in the European Champions League, the European League, the European Conference and the Inter Milan Club.